My idea fosters its roots in the clubbing environment. The package will be predominantly black, the main box being made out of a durable material such as card, and then covered in black cloth (as used in book binding). These materials will give an authoritative impression as well as feeling expensive in your hands. They will also make the product feel heavy which will add to the luxurious quality. On two sides of the box, there will be imagery based on the LED screens that are often positioned behind the DJ; comprising of the typical bright, almost fluorescent colours you find in nightclubs. There are two possible ways this could be done
The first is by de-bossing into the black cloth, the small rectangular shapes which constitute the LED screen. In these shapes, the colour will be printed on using gloss paint, contrasting with the texture of the cloth.
The second choice is having a sleeve design, in which the black clothed section is separate from the inside and can slide off. The LED holes are punched through to reveal the coloured imagery underneath.
In both instances, the logo will appear as a solid object - not punched through with the rest of the holes.
No comments:
Post a Comment