This is just a random idea thrown in there – thought of when panicking about what to do! It doesn’t follow in the same thought processes as the previous posts; I just thought I’d show it anyway. I wanted to move away from the clutter and busyness that I’d been working with – as had everyone else. I started to think of how and when the new products would be used and I imagined a scene of girls getting ready to go out clubbing. This got me thinking about the clubbing situation becoming a huge event, a natural phenomenon like a volcano that’s about to erupt! This led me on to the phrase “calm before the storm”. The imagery I’ve chosen is designed to contrast with the bright colours and abstract images of other beauty products on offer. Also, it is completely different to the previous HedKandi persona.
Friday, 31 October 2008
HEDKANDI - Calm before the storm
This is just a random idea thrown in there – thought of when panicking about what to do! It doesn’t follow in the same thought processes as the previous posts; I just thought I’d show it anyway. I wanted to move away from the clutter and busyness that I’d been working with – as had everyone else. I started to think of how and when the new products would be used and I imagined a scene of girls getting ready to go out clubbing. This got me thinking about the clubbing situation becoming a huge event, a natural phenomenon like a volcano that’s about to erupt! This led me on to the phrase “calm before the storm”. The imagery I’ve chosen is designed to contrast with the bright colours and abstract images of other beauty products on offer. Also, it is completely different to the previous HedKandi persona.
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