HEDKANDI - Start again you buggers

OK, back to the drawing board.
Below are lots of words, but I think you might have guessed that.
Obsessive
Passionate
Narcissism

Tempting
Irresistible
Inviting

Compulsive
Enticing
Alluring
Rude
Raunchy
Risqué
Decadent
Naughty
Badly behaved
MisbehaveMischief

Mask – flirtatious
Obscuring your identity
Facade
Illusion
Anonymous

CrucialNecessary
KEY – world

Thinking about creating a new world – ignoring whats gone before and what the current Hedkandi image is. I’m going to be inviting people to enter that new world.

Looking closer at the name “Hedkandi”
Thoughts, notion, dreams. Tasty, delicious, appetizing.
Come/step/enter inside – experience (our/your/the) Hedkandi

“come inside – experience Hedkandi”
Although it sounds very simple, I have chosen the phrase “come inside” because, it’s inviting, it’s a command, and it carries sexual connotations.

“Experience Hedkandi” – could be referring to Hedkandi in an abstract sense as well as stepping inside a physical space or situation and also experiencing Hedkandi as a brand.

Want it to be like stepping into another world – a world with countless girls, glamour, extravagance.

What makes Hedkandi different?One of the interesting things I’ve noticed is the cross-over between styles – on one hand its aspiring to be like the big labels in high fashion that are seen to be sophisticated, classy and extravagant. On the other hand, it’s appealing to girls that like to go out clubbing, have a good time, girls who like dancing, girls that are girly.

Linking it to the lens (shame to completely scrap those ideas when they can still be relevant) – seeing the world through the lens – obscuring your view. A little peek of what you might see if you were to go in.