HEDKANDI

HEDKANDI - lets update the blog again

I’m quite pleased with this drawing because it’s the closest so far to being what’s in my head. Perhaps they won’t notice the flaw with this package design i.e. you can’t put any thing in it.

HEDKANDI - what am i actually doing maisie?

Its proving to be quite difficult to get this wonderful package design out of my head and into the physical world. Who thought of having three dimensions for gods sake?!

-What’s this then?
-I don’t know, it took me two hours.

HEDKANDI - update on "progress"

It seems I may be a bit useless at making things. I think I might present pictures of my vision rather than presenting my little cardboard creations. However, I have tried:
This is an exciting box design that changes shape as you open it! Amazing.

This is an origami Frisbee that also doubles up as an unfolding star! Nice.

One success however is these two little cubes which I think you will agree, are quite fantastic. Right, I think I should get on with some work now.

HEDKANDI - feedback from presentation

Broken English, me no mind:
Regarding the imagery –
Distortion, obscuring
Twist
Skew
Changing the product physically
Manifestation
Make a rule – all imagery has to be through lens
“beautiful distortion”
to distort, perhaps normally considered a negative word, like mutating – but what if each time the thing changes it becomes more beautiful than it was before?
Think about the colours – too busy at the moment.
The experience, to experience – to make opening a package an experience rather than just a necessary task.

CMC - final poster design

(the typo isnt actually in the finished one)

Cluster Munition Coalition Competition Demolition Expedition yeah

The brief is to produce a poster for the Cluster Munitions Coalition about any aspect of cluster bombs. Through researching cluster bombs and the organisation, I was inspired by the videos of cluster bombs being dropped.

When we got this brief I knew I wanted to do something typographic because I haven’t done anything like that for ages.

I came up with the idea of creating the words out of letterpress letters – placing them in such a way as to make them look as if they are exploding towards you.

This is the first attempt. The letters don’t spell anything out yet – I need to work out how it’s going to be read – from the centre outwards, from the top along. I’ve made it black and white and increased the contrast. I think this makes it quite a striking image. I need to experiment with the lighting to make all of the letters legible. The letters are being lit from directly in front (next to the camera), I think this creates some nice shadows, all the different directions add to the overall pattern.

Feedback from the presentation:
I was wondering whether the fact they are letterpress letters would get lost when presented to an audience that isn’t made up of graphic design students. We decided it would still be relevant to people who didn’t recognise them because they can still just be seen as metal letters – people will assume I’ve juts made them or something.
Another question posed was why letterpress letters? Other than their visual quality, what else do they offer to the meaning of the piece? I feel bloody stupid for not realising earlier but they are blocks of metal; metal is the material in which cluster bombs are made from, its what attracts civilians to search for them. It’s what explodes in your face if you find one. So they my poster is relevant, I just need to find the right words to communicate.